The Naked Brand: The Future of Marketing

Interesting look in the future of marketing as shown on Bloomberg:

The Naked Brand: The Future of marketing:
http://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html

The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media,
today’s consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly
empowered customer by creating transparent and positive stories about their companies and products. (Source: Bloomberg)

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